The work is a perfume bottle, made with the papier mâché technique, that is and contains the answers to the questions: What comes first? My personal answer is “The Essence”, my answer is in the title and the shape of the work, The Paper Essence. I filled the bottle with more than 50 answers written on paper. The human thoughts are also the “essence” of Moleskine, the power of handwriting as an “essential expression of human civilization, a powerful act to unleash human genius and sharing knowledge”. We are almost 8 billion, and I am interested in a joint response of all of us, I want to discover and honour the human journey around this question.
Casale Monferrato, Italy. 1979. Designer.
Serena is a successful Italian designer who lives in Paris. In 2003, she was an assistant designer for Marc Jacobs and two years after she joined Bottega Veneta leather goods team. Since 2009, Serena has been Head Leather Goods Designer for international Maisons and has been running the creation of Vionnet’s, Louboutin’s and Balmain’s leather goods departments. She has designed several It bags for Bottega Veneta, Louboutin and Prada, which are still today best sellers. In 2018, she founded her studio in Paris, @serenacancellierstudio, and now she cooperates with luxury brands, she designs collectible objects and unique pieces for Art Galleries, she teaches, in Paris and abroad, how to create leather goods collections. In 2020 she founded the brand @casa.remedios with Mercedes Salazar. With her team, she spreads wonders all over the world, because the responsibility of the designer is to make the world better then we found it.