The concept that lies behind the birth of the notebook, as intended in its first phase of conception, revolves around the main theme of the workshop: Concept vs. Slogan.
With this in mind, we planned to express what we felt like the core of the discussion really was. Seeing so many different point of views in our own group, we aimed at eliminating the ‘versus’ from the equation. We knew that the notebook was going to go into someone else’s hands, who might or might not have another perspective on art. Therefore, we thought it could be challenging in a good way to go out of one’s comfort zone and start to look at things in a way never imagined before.
The notebook suddenly becomes a journal. A journal in which we gave out some ‘indications’, or suggestions, which will give some sort of guidance to the next person picking it up. The indications are a way of seeing art and any artwork in a different manner than usual. These suggestions entice the receiver to go beyond what is on the surface, in order to better grasp the concept that lies beneath and to challenge their mind on what constitutes art (if possible). In opposition to these concepts, we placed some slogans we found lying around in old art magazines. Their silliness and superficiality striked us to be explanatory of what we wished to communicate. Placing them next to one another, the versus is somehow annihilated and the two opposite ideas click: what if with a better understanding of art, new and better slogans can be created? What if bad advertisement can be fought, with just a different point of view shining on the promoted artwork?
In order to demonstrate that everything could be ART, even simple things found in daily life, the answers were applied to a culinary recipe.
If the indications of the journal are a way of seeing art and any artwork in a different manner than usual, everything can be defined art, also the art of cooking.
The most important and difficult thing is learning to think and understand how one is supposed to reflect upon a certain matter.
Once you have learned a method of discovery, a good exercise is to apply it not only to the highest systems, but also to smaller objects of everyday life – so that it can become a routine.
Learn to think that also small things can change our ability to understand the world.